In the last few weeks I’ve seen a surge of journalists throughout the metro area creating Twitter accounts.  Some are using the accounts.  Some are letting them sit stagnant.  To my fellow journalists who have now decided to at least take a look at Twitter:  Welcome.  This post is not meant to be a lecture, but more of a friendly, “here are some tips.” 

I don’t know why the sudden surge from several media outlets from newspaper to TV (broadcast, public and cable), to radio, has been h...

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In the past three weeks I’ve found myself giving social media 101 lessons to coworkers.  Two thoughts simultaneously crashed in my mind.  “Aren’t we beyond 101?” SLAMS into “W00t! We’re here!”  Working with social media has become such a part of my daily life and work, that I forget that others are still testing the waters.

This is something I can’t forget.  As a journalist working to progressively move news beyond the traditional I can’t move forward independently whil...
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I understand how difficult it is to be a PIO or PR rep during breaking news or a developing situation.  (For rest of post I will use PIO-Public Information Officer-to refer to all media reps.)  I relate to your job as I compare it to that of my own as an assignment editor.  I only know what is happening by what I’m told by news crews on scene, witnesses or PIOs; or by what I hear on the scanners. 

Producers, writers, editors, managers, reporters, photographers constantly ask me for more det...

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Thursday, January 29, 2009