My time as an Assignment Editor provided many stories on which I shared in my first blog.  While I'm no longer On the News Desk, the stories and lessons shouldn't be forgotten. 


NFPA Social Media Toolkit and Campaign.pdf NFPA Social Media Toolkit and Campaign.pdf
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Musings and thoughts

Browsing Archive: August, 2009

Being scooped on Twitter then out-scooping on Twitter

Posted by Misty Montano on Wednesday, August 26, 2009, In : Integrating Social Media 

When you have decided to use Twitter or other Social Media tools in your news organization you need to use them as one in your strategic news plan. If you have a lead on a story and are willing to post the new information on your Web site, post it also on all Social Media platforms you are using. Don’t just break the news on only one tool. Even worse don’t fully share the information on one platform, but only tease on another.

On August 12 all media outlets in Denver were following a devel...

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Using facebook for story pitches

Posted by Misty Montano on Thursday, August 13, 2009, In : Integrating Social Media 

A few months ago I started Misty Montano CBS on facebook because people who were following me on Twitter were finding my personal facebook page and requesting to be my friend.  Even though I find tremendous value in using Social Media as a journalist, I still have the right to maintain separate and personal profiles.


Just as I saw how Twitter was a great resource I knew facebook would be just as valuable and actually allow more that 140 characters to communicate.  I set up the account and p...

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Efforts to advance journalism hit resistance; but news is changing

Posted by Misty Montano on Thursday, August 6, 2009, In : Integrating Social Media 
Recently I was referred to as "oh, the twitter girl" by another journalist.  I was not present during the conversation but a friend who was thought the comment was so funny that I was called right up and told about it.  The conversation was apparently one of those, "hey, how's it going in your shop?" and my name was brought up.  While my friend found the references amusing, I found it disturbing.

I believe in using all tools possible to advance journalism.  The tools at my hands at all times o...
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About Me

Misty Montano I am a Journalist using Social Technologies and Interactive Media to connect with news consumers. I am the Digital Content Manager at 9News in Denver, CO. Previously I was an Assignment Editor at CBS4 News in Denver where I won my first Regional Emmy for my work and spent the first 10 years of my career. I truly grew up On the News Desk.