My time as an Assignment Editor provided many stories on which I shared in my first blog.  While I'm no longer On the News Desk, the stories and lessons shouldn't be forgotten. 

Presentations

NFPA Social Media Toolkit and Campaign.pdf NFPA Social Media Toolkit and Campaign.pdf
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Musings and thoughts

Browsing Archive: July, 2009

PR plea: help me help you. Please.

Posted by Misty Montano on Thursday, July 30, 2009, In : Integrating Social Media 

In this fast viral world we now live in due to so many social media platforms, I have found it bothersome that I can’t share all I want to with those who follow @CBS4Denver and/or @MistyMontano on Twitter or facebook.  Rather, instead of saying can’t, I should say, I don’t have the time to re-write and share the information I receive from press releases.

 

One of my responsibilities as an assignment editor on the news desk for CBS4 News is to sort through, distribute, and file all of th...


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If for no other reason, public safety should be why media uses social media

Posted by Misty Montano on Wednesday, July 29, 2009, In : Integrating Social Media 

Last week I posted "To my surprise the crazy caller made my day normal" because it had been a nice, easy transition for me back on the news desk after being on medical leave.  Boy, did I speak way too soon, and may have even jinxed the metro area with that post because around 10:20 p.m. a major storm ripped through the metro area.  CBS4 News stayed live on the air until after midnight covering the storm.  This meant I stayed and with a very minimal crew, we covered the second costliest storm ...


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I knew I'd find the downside of using SM at some point

Posted by Misty Montano on Saturday, July 4, 2009, In : Integrating Social Media 
Twice this week I personally have been called out by two separate former followers on Twitter.  Words like sensational and ignorant were used to describe me personally as a member of the media.  In later posts both former followers then made degrading statements regarding media.  Then both quit following me.  A third former follower posted a question that tried to imply I was pushing station policy, when that simply wasn't the case.  I tried to speak to all three to open a dialogue to discuss...
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Strategy is key for a journalist using social platforms

Posted by Misty Montano on Thursday, July 2, 2009, In : Integrating Social Media 

Since I have asserted it’s time to define how journalism can function in social media, I’d like to offer advice on how to start or how to improve your use of social media.  Let me put forth a suggestion that we not think of social media as “media.”  I know when I think of other media, I think of competition.  Social media is only competition when you choose to let it be.  Social media platforms are tools to utilize to help achieve your news goals. 

 

Social platforms are not just Twi...


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This is the time to define how journalism can function in social media

Posted by Misty Montano on Wednesday, July 1, 2009, In : Integrating Social Media 

I was surprised at the push-back I received from professional journalists, freelancer photographers, professors and even journalist students regarding the use of social media as a journalist and/or in the newsroom when I presented at the NPPA Convergence.  I faced many questions as to why social media to be used, the ethics of using social media, the verification process, copyright issues and even concerns that using pictures and video shared via social media platforms is taking jobs away fro...


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About Me


Misty Montano I am a Journalist using Social Technologies and Interactive Media to connect with news consumers. I am the Digital Content Manager at 9News in Denver, CO. Previously I was an Assignment Editor at CBS4 News in Denver where I won my first Regional Emmy for my work and spent the first 10 years of my career. I truly grew up On the News Desk.