My time as an Assignment Editor provided many stories on which I shared in my first blog.  While I'm no longer On the News Desk, the stories and lessons shouldn't be forgotten. 


NFPA Social Media Toolkit and Campaign.pdf NFPA Social Media Toolkit and Campaign.pdf
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Musings and thoughts

Browsing Archive: November, 2009

Bad journalism and bad Twitter critique frustrates me

Posted by Misty Montano on Wednesday, November 18, 2009, In : Integrating Social Media 
By now I believe my social media mantra is clear. Be smart. If you choose to use social media in any capacity know why, know your purpose and be smart in all you do. I need to extend my “be smart” advice to media that decides to critique social media use.

Saturday morning while curled up under a blanket on the couch and sipping a mug of coffee I scrolled through Twitter on my cell phone.  I saw a Tweet from @DaveWebb that said The Colorado Independent had called out The Denver Post for its...
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Use social media, but don't give away your competitive edge.

Posted by Misty Montano on Saturday, November 14, 2009, In : Integrating Social Media 
I’ve made it obvious that I believe traditional media should use social media. I advocate knowing why you’re using social networks, have goals and have strategies to reach those goals. So I find myself a little surprised at the thoughts that went through my head this afternoon. Is it possible to tweet too much?

If you’re giving away your competitive edge, yes you can tweet too much.

When I share what’s happening for me on the news desk and in the newsroom I am always aware that I have...
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Concept: provide news packages when they're ready, not after they've aired on the news

Posted by Misty Montano on Wednesday, November 11, 2009, In : Integrating Social Media 
I talked with a reporter last week about social media and the news. She kept asking, “can social media get us another ratings point?” I said that it could by simply connecting our product to new viewers who are using social networks, but that it would be hard to analyze the numbers. Numbers don’t tell us why we get numbers. Could it be our promotions? Could it be our community efforts? Could it be our efforts on social media? The analytics just aren’t there like they are with the Inte...
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Facebook News Feed finally makes sense... sort of

Posted by Misty Montano on Tuesday, November 3, 2009, In : Integrating Social Media 

I normally don’t like the changes facebook rolls out as it tries to expand and evolve.  No, I don’t fully understand the different feeds in facebook.  Until tonight the two feeds, Live and News, have been bothersome, filled with stuff I just don’t care to see, and items I can’t figure out how to not see (like who friends who.)  Tonight though, I actually saw a benefit of the News Feed. 

Early in my shift On the News Desk I posted a status update that was really a request for Molly H...

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About Me

Misty Montano I am a Journalist using Social Technologies and Interactive Media to connect with news consumers. I am the Digital Content Manager at 9News in Denver, CO. Previously I was an Assignment Editor at CBS4 News in Denver where I won my first Regional Emmy for my work and spent the first 10 years of my career. I truly grew up On the News Desk.