My time as an Assignment Editor provided many stories on which I shared in my first blog.  While I'm no longer On the News Desk, the stories and lessons shouldn't be forgotten. 


NFPA Social Media Toolkit and Campaign.pdf NFPA Social Media Toolkit and Campaign.pdf
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Musings and thoughts

Browsing Archive: July, 2011

Journalists: social media is about moments

Posted by Misty Montano on Friday, July 29, 2011, In : Integrating Social Media 

To understand how to use social media you might want to forget you’re a journalist.  Then when you do use social media you need to remember you’re a journalist.  Make sense?

Here’s the deal.  We are trained to not share the story process or personal details of life.  We are trained not to give away the story until it’s on the web or on the air. 

Holding to this training while trying to do social media will just cause you to fail, and even resent it. 

Social media is not about the fina...

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I've gone to the dark side: Marketing

Posted by Misty Montano on Wednesday, July 20, 2011, In : Integrating Social Media 

I have gone to the dark side. 
I sometimes wonder who I am.
I see numbers in my sleep.

Ask any journalist about his/her math skills and you’ll probably find yourself hearing some joke about becoming a journalist to avoid working with numbers.  Little did I know utilizing social media would put me smack in the middle of a bed of numbers. 

The numbers were on the wall long, long ago when I realized I had branded myself by accident by using Twitter as a journalist.  Every time I speak to stu...

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About Me

Misty Montano I am a Journalist using Social Technologies and Interactive Media to connect with news consumers. I am the Digital Content Manager at 9News in Denver, CO. Previously I was an Assignment Editor at CBS4 News in Denver where I won my first Regional Emmy for my work and spent the first 10 years of my career. I truly grew up On the News Desk.