My time as an Assignment Editor provided many stories on which I shared in my first blog.  While I'm no longer On the News Desk, the stories and lessons shouldn't be forgotten. 


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Musings and thoughts

Facebook news feed is hurting Facebook pages

September 25, 2011

Within minutes of seeing the roll-out of the new Facebook news feed on Wednesday I knew the changes would hurt pages.  FB is taking all of your past use of FB to decide the order the posts you see on your FB news feed.  It seems FB is ranking Profiles over Pages.  

I noticed right away that if a Page I've liked has posted within a short amount of time before I logged in, that Page's post showed up towards the top in "Recent Stories."  Then I noticed I had to scroll way down on my news feed to find any other posts from Pages. 

I practically live on Pages that I administer.  I interact with Pages far more than I do real people (I know shame on me - but it's my job after all.)  Not even these Pages were ranking high enough to be towards the top of my news feed. 

But the FB news feed that rolled out in the morning was not the same by the time the night ended as FB was adjusting and tweaking the interface.  I decided to wait until this weekend and then look at hard numbers.

Sadly, I'm not surprised at all by the numbers:
9NEWS (KUSA) Facebook stats since the new FB news feed started include:

1st 24 hrs of new feed 9/21 - 9/22:
57% decrease in post views
2.9% increase of page likes
2% increase of post feedback
1,057 views of the 9NEWS Wall

9/21 - 9/24:
42% decrease in post views
37% increase of page likes.
11% decrease in post feedback
1,780 views of the 9NEWS wall

I checked the previous three Wednesday - Saturday trends (of Aug. 31 - Sept. 17) to compare to this week.  I found two of the weeks had only increases in all of the stats, no decreases. One week had a 4.8% decrease in post views. That's minimal compared to the 42% decrease seen this week.

What this means to me:

People are still finding and liking our page as the stats are right on for page likes. BUT our posts are low in priority for FB ranking so our posts aren't being seen like they used to be which seems to correlate with the decrease in post feedback and the views of the 9NEWS wall.

The purpose of FB is to connect you with people, but interacting with brands, companies, organizations, ie PAGES, is a vital part of this social network.  Pages create entire sub-communities of your personal community, much like the use of FB Groups does. This is a basis of social advocacy and commerce.  (I won't get into it, but want this on the record: FB may be free, but it's earning and creating plenty of actual, real money.  Our personal use is marketing rich data and if our interactions with Pages decreases due to the new wall, how will the marketing data change - make it richer since we'll only truly be seeing the Pages that really are important to us; or will data on the passive FB user who depended on Page posts on their wall be lost? Ok, so I did get into it a bit.)

Of course I'm biased and I'm sure there are many out there who wish to hear/see less from Pages.  To those people I say: unlike the page if it's annoying.  Just as you are managing your own social community, I'm managing the Page you have liked and I'm am working extremely hard to find the right balances to keep your "like" and to get your to read the posts, click on links, share posts and leave comments.  If I have failed you, I'm only going to work harder to get you back.

I hope FB continues to do what it is best at: making changes.  I hope the change brings some balance back to the ranking of Pages.  In the meantime, I will work harder to get you to click that blue corner tab to make Pages "Top Stories" so they don't get lost on your wall.


Wading through the Facebook changes... again

September 21, 2011

I've been asked by several people today how I'm figuring out the new FB design.  I definitely don't know all the answers, but here is what I've been able to figure out and first impressions.  Some of what I've written is my own personal opinion on the changes. If you have a different idea about them, I'd love to hear it.

I rushed to put this together between meetings and have not had time to take screen shots to better illustrate what FB has done.  Mashable has a few screen shots that may ...

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Do more then share comments during the news

August 30, 2011

Each day I try to find social aspects of our stories.  The easiest thing to do is just post a question or comment about a story on Facebook and/or Twitter and let conversation ensue.  When I can or have the opportunity I’ll jump into the conversation and add responses either as myself or commenting as the station.

Those conversations are necessary to create relationships with people who will tu...

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Journalists: social media is about moments

July 29, 2011

To understand how to use social media you might want to forget you’re a journalist.  Then when you do use social media you need to remember you’re a journalist.  Make sense?

Here’s the deal.  We are trained to not share the story process or personal details of life.  We are trained not to give away the story until it’s on the web or on the air. 

Holding to this training while trying to do social media will just cause you to fail, and even resent it. 

Social media is not about the fina...

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I've gone to the dark side: Marketing

July 20, 2011

I have gone to the dark side. 
I sometimes wonder who I am.
I see numbers in my sleep.

Ask any journalist about his/her math skills and you’ll probably find yourself hearing some joke about becoming a journalist to avoid working with numbers.  Little did I know utilizing social media would put me smack in the middle of a bed of numbers. 

The numbers were on the wall long, long ago when I realized I had branded myself by accident by using Twitter as a journalist.  Every time I speak to stu...

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Working to define, not be defined

June 20, 2011

Almost three months have passed since I last wrote and announced my decision to leave CBS4 News after 10 1/2 years On the News Desk.

I’ve been waiting for my feet to find steady ground.  I’ve been finding my new place and how exactly I fit.  I’ve been too exhausted at the end of the day to write.

I have composed many blogs in my mind and seriously need to start recording my thoughts so they aren’t lost!

My personal blog has been just as neglected, which is truly sad because I had pla...

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90-day review of myself

June 20, 2011

I’m taking a very serious, critical look at my time thus far as Digital Content Manager at 9NEWS

Only seconds have passed and the truth is hitting me upside the head: I haven’t spent enough time, nor have proper planning to actually have moved the station more than an inch in effectively utilizing social media.  This truth is quickly followed with a smack to the other side of my head: I haven’t lived what I’ve been preaching.

I wrote a 10-page Social Media Action Plan before I steppe...

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It's time to move!

April 26, 2010
When I started this blog it was to distinguish social media from the day to day activities of the newsroom.  At the time the newsroom was in its infancy in understanding social media from how to use it to its impact on reporting the news.  Just over a year later it's hard for me to distinguish between the two roles anymore as I have fully incorporated both assignment editor and journalist using social media into one role.  

I am proud to say this is a success!  I admit us journalists will alwa...
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Stalk the competition

April 3, 2010
Hand in hand with my previous blog goes this post. Just as you need to be aware of what’s being said about you/your name/brand/company, you should know what’s being said about your competition and what your competition is saying. At the very least you should know how your competition is using the same social networks as you are so you can improve your own use, or expand to another network.

I’m a journalist so my competition is other journalists, traditional and citizen, and media outlets...
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Be proactive to know what's being said about you

April 3, 2010
Whether you’re using social networks for personal or for professional reasons you need to be monitoring what’s being said about you on the Internet. I can understand why someone who is only chatting with friends and who doesn’t talk about business wouldn’t think it’s necessary to do so. If that person is you, I ask, “don’t you want to know if you’re name is out there?” A comment you leave on any public forum, or even a forum you think is completely protected, can and will be...
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About Me

Misty Montano I am a Journalist using Social Technologies and Interactive Media to connect with news consumers. I am the Digital Content Manager at 9News in Denver, CO. Previously I was an Assignment Editor at CBS4 News in Denver where I won my first Regional Emmy for my work and spent the first 10 years of my career. I truly grew up On the News Desk.