I’m taking a very serious, critical look at my time thus far as Digital Content Manager at 9NEWS. 

Only seconds have passed and the truth is hitting me upside the head: I haven’t spent enough time, nor have proper planning to actually have moved the station more than an inch in effectively utilizing social media.  This truth is quickly followed with a smack to the other side of my head: I haven’t lived what I’ve been preaching.

I wrote a 10-page Social Media Action Plan before I steppe...